Providing the ideal home workout
In spring of 2016 STRYVE broke into the $74 billion dollar fitness market. As Americans abandon exercise DVDs in favor of apps and streaming to get fit, STRYVE leverages the tvOS platform with a personalized way to reach fitness goals. I created design standards as well as the interface for the pre-launch startup.
Interaction design, visual design
One workout doesn't fit all
Busy professionals want an efficient workout that fits with their schedule, which, for many people, means exercising at home. But the leading home fitness products don't make personalization a priority.
Premium, efficient, personalized
STRYVE tapped into the home workout market by designing a workout plan specifically for individual users.
STRYVE's fitness assessment gathers the user's health information (age, gender, weight, etc) as well as fitness goals.
Creating a style guide
While creating the interfaces it occurred to me that a formal style guide would improve development on new features down the road. I made a simple style guide as a clean hand-off for the next designer.
tvOS Interface Guidelines
Apple TV's app guidelines were my bible while working on this project.
"Apple products are known for connecting people with content. This feeling of connection is expected from Apple TV too, even though it isn't a device you hold in your hand and you don't touch the screen directly."
I quickly learned that buttons need to call the most attention on the screen. By default, one button is in select mode upon page load. In this focussed state, the button size increases.
STRYVE is making strides! The product launched on Apple TV in the summer of 2016 and was featured in Apple's "New Apps We Love."