REI InTents

Web app concept

Plan a camping trip with your fellow adventurers

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REI InTents is a concept platform for friends to collaboratively book and plan their next camping trip. The web app helps REI achieve its mission to get people outside by making the outdoors more accessible for adventure.





User research,



The problem

Make camping more accessible

Market research from the 2014 American Camper Report indicates that participants reduce their number of camping trips each year because of a lack of time due to work and family commitments. REI Intents removes these barriers to the great outdoors with a campground database and booking system, a camper invitation and communication tool, and an interactive packing list.

The solution

The user

Over 40 million Americans went camping in 2014. I targeted a particular demographic representative of a typical REI customer.

"My friends are impossible to get organized. I wish they could commit to a weekend a little ahead of time."





Wireframing:  Change in Layout

The template for a campground profile changed during the wireframe process. I created a more photo-forward layout to evoke emotion. I broke up the campground information by moving the more critical information to the right, next to the call to action.