Outlet is out. REI Garage is open.
In summer 2016 REI rebranded and relaunched REI Outlet as REI Garage. The goal was to differentiate the outlet from a sea of gear discounters. I worked on an animation to tell REI Garage's story.
Storyboard concept lead, visual designer, animator
Illustrator, Sketch, After Effects
Telling the full Garage story
The creative leads came to the marketing campaign team with a beautiful visual concept. The REI Garage strategy team then tasked us with pushing the concept further.
We asked, what makes REI Garage different from...
Other discount gear retailers?
The former REI Outlet?