iOS app concept
Fostering a local gardening community.
Master Gardener is a mobile gardening app that connects the Master Gardener volunteer organization with novice gardeners. We aimed to increase awareness and participation in the program among young adults to create connections between generations of gardeners.
Visual design lead
The American Horticultural Society wanted to get young adults involved in the Master Gardener programs by raising awareness through a gardening-oriented lifestyle app.
The user: Novice gardener
Research indicated that gardening presents a barrier to entry for people who don't know where to begin.
"I don't know what grows best here. Or what supplies I need. And what if I kill my plants?"
What to grow + how to grow it = Garden success
Meeting the Master Gardeners
During my research I realized the Masters have five local Demonstration Gardens in the Seattle Area. Naturally we had to move our research on-site where the action was.
Developing My Garden flow
We turned our focus back to our user, the novice, by considering how to help her start a garden through a conversational onboarding process.
Ask A Master
We soon realized that direct communication between Masters and novices was critical not only to the novice's planting success but also to fostering connections between new and experienced gardeners. These conversations help to achieve our ultimate goal of creating a gardening community.
All clickable elements are pink in order to comply with iOS interface guidelines and general usability practices, using the log in page to immediately establish pink means click.
Usability testing showed us our home button unnecessarily buried our navigation. We eliminated that as well as a hamburger menu in favor of a bottom global navigation. As a result, our landing page became My Garden.
During this two week student project my team learned, the hard way, how to manage a project with a pressing deadline. We spent too much time thinking high-level, leaving us little time to build out an effective prototype (the final visual design was completed after the project). Should we have used an Agile approach we would have iterated more rapidly to get several prototypes in front of users to test.